It was inevitable, really. Being a society in which every product is pointlessly gendered, sooner or later some company was going to release a male-specific fake tan.
That company is Australia’s Bondi Sands, successful sellers of fake tan products. Their new “everyday gradual tanning foam” is marketed straight at guys, despite all fake tan being unisex insofar as it’s lotion in a bottle.
But according to Bondi Sands, this self tanner is all man. It comes it a functional can with blue on it, you see. It’s so masculine that even a mere glance at its packaging will make you want to punch tigers, eat gravel, or do whatever other manly stuff men do.
In an interview with Huffington Post, the brand’s co-founder Blair James explained exactly why a male tanning equivalent was so important.
“Many of my guy mates were already using our Gradual Tanning Milk and they were asking for a product that did not leave a sheen on the skin, dried faster and did not have such a sweet fragrance,” James said.
“We didn’t create the product because men can’t use any of the other products in our range, we simply believed that those guys who already tanned or wanted to start tanning would enjoy a product more tailored towards men’s preferences.”
You heard the man. Now men can finally get a good fake tan while munching on boys-only Kinder Eggs.
Or popping male-specific stool softeners.
And blowing their nose with dude bro-specific tissues.
Finally, somebody took the time to worry about dudes. Mashable has reached out to Bondi Sands for comment.